• AV Production Offering you more

    Our Audio Visual Production division imagin8tiv offers a wide range of high definition priduction facilities for videos, online content, e learning, music production and rich media. imagin8tive also provides bespoke production for events and conferences.

  • strategy moving forward

    Exploring and developing unique business opportunities to create and add value through creative dialogue to positively affect your company's direction

  • Marketing Segmentation Positioning Targeting

    Helping you to understand your market and your customers by providing the right groundwork and then devising ways to provide relevant goods or services to them.

Arvid Jayal - CEO

Arvid founded Westling in 2001 and its Audio Visual Production Division imagin8tiv in 2010. He has worked in the corporate world at board level for over 35 years in Television, Radio, National Press, Magazine publishing, Logistics & Supply Chain, Exhibitions & Conferences, Audio Visual Production and Online and has a proven ability to work and to communicate effectively across international boundaries.

A recognised strategic thinker, he has worked with International companies, government departments, embassies and trade bodies, to identify and develop new business strategies and has organised trade pavilions at a number of iinfluential international trade shows. He has launched and run some of the largest International Exhibitions and Conferences in the world and was a key player in the launch of a National Newspaper, 2 Radio Stations and a high profile web portal for the engineering industry. In recognition of his work within the engineering and automation sector he was also President of the Instrumentation and Automation Society (ISA).

Arvid was the architect for the complete re-branding and strategic re-positioning of a division of one of the largest media companies in the world including the new brand, strategic rationale and creative concepts for the new identity.This included strategic international business development, marketing and the overall business acquisition strategy. He also created the strategic framework for a global Warehousing, Distribution and Logistics capability out of Switzerland winning large and profitable business wins in the process.

In the production arena Arvid has written, produced and managed the production of hundreds of commercials and bespoke content for high profile events across Europe and beyond, These include the BIFM conference, The Basel II conference, The Department of the Environment Noise Mapping Conferences, The Lean Manufacturing Conference, Technology Transfer, Air Traffic Control Exhibition & Conference, La Parade de Chef and Salon Culinaire.

As a Musician and Producer in his own right Arvid offers the rare combination of tried & tested business acumen and entrepreneurial flair with a high level of creativity supported by a sound understanding of the technical, logistical, creative and commercial issues involved, in running large scale projects

View Arvid Jayal's profile on LinkedIn